6 (Continued on Page 8) Philippines, and Turkey. And among the distribution companies were All3Media, ACI, A&E, ATV, GMA Networks, Inter Medya, Global Agency, NBCUniversal, Sony Pictures, Impact(ed) International (formerly Discovery Learning Alliance), and Entertainment Studios. The general consensus was that this year’s market was well organized with a great database where content sellers could arrange appointments with potential buyers directly on the MIP Africa website, which went so far as to suggest possible times for meetings. In addition, the market, outside the airfare costs, was said to be very inexpensive, with participants able to get access badges for the equivalent of U.S.$155, and hotel accommodations for as low as $80 per night. On the other hand, it is still unclear how much — if any — business was conducted, despite the increased size of the market, compared to the two previous editions. The event attracted a fairly young crowd, somewhat unaccustomed to traditional business dealings. Thomas Devlin, president, International Sales & Marketing, for the Los Angelesbased Entertainment Studios Television, confirmed the market’s success: “It was good, but I really had to remind people to show up for a meeting,” he said. “The MIP Africa meeting request portal was good, but many important people didn’t register until the week before.” He then concluded: “The business continues to be challenging on so many levels.” Pictured above, l. to r.: Billy Dundee (African Entertainment Distributors), Jamila Hunter (MACRO Television Studios), Narendra Reddy (The Africa Channel), Chevonne O’Shaughnessy (American Cinema Inspires), Anthony Kimble (Arrested Industries and producer/partner, 5X Media). Among the panels held at MIP Africa 2024, which took place September 2-4 at the Cape Town International Convention Center 2, South Africa, the panel “Bridging the Gap Between Africa and the World” featured a group of five international TV executives (pictured) who explored the potential offered by the African content industry. The market drew 86 acquisition companies, 72 distribution companies, 214 content creators, and 11 media representatives, among other categories, for a total of 459 companies. This is an increase over the 289 companies that participated in the event last year. It is estimated that the market attracted some 1,300 participants. As expected, the majority of participants were from South Africa and other African countries, but there were a good number of attendees from overseas, including, the U.K., France, Germany, Spain, the U.S., the MIP Africa: A Content Market for a Continent Genre: Docu-Reality Duration: 9 X 60’ www.grbmediaranch.com l info@ grbmediaranch.com MIPCOM 2024 STAND R7.A16 Follow the drama and the talent of the best dancers in the World at the Famous Playground Dance Studio in Los Angeles. Executive Produced by Megan Thee Stallion VIDEOAGE October 2024 World
RkJQdWJsaXNoZXIy MTI4OTA5