MAIN OFFICES 216 EAST 75TH STREET NEW YORK, NY 10021 TEL: (212) 288-3933 WWW.VIDEOAGEINTERNATIONAL.COM WWW.VIDEOAGE.ORG VIALE ABRUZZI 30 20131 MILAN, ITALY EDITOR-in-CHIEF DOM SERAFINI EDITORIAL TEAM SARA ALESSI (NY) BILL BRIOUX (CANADA) ENZO CHIARULLO (ITALY) LEAH HOCHBAUM ROSNER (NY) SUSAN HORNIK (L.A.) CAROLINE INTERTAGLIA (FRANCE) OMAR MENDEZ (ARGENTINA) LUIS POLANCO (NY) MIKE REYNOLDS (L.A.) MARIA ZUPPELLO (BRAZIL) PUBLISHER MONICA GORGHETTO BUSINESS OFFICE LEN FINKEL LEGAL OFFICE STEVE SCHIFFMAN WEB MANAGER BRUNO MARRACINO DESIGN/LAYOUT CLAUDIO MATTIONI, CARMINE RASPAOLO VIDEO AGE INTERNATIONAL (ISSN 0278-5013 USPS 601-230) IS PUBLISHED SEVEN TIMES A YEAR,. PLUS DAILIES, BY TV TRADE MEDIA, INC. © TV TRADE MEDIA INC. 2024. THE ENTIRE CONTENTS OF VIDEO AGE INTERNATIONAL ARE PROTECTED BY COPYRIGHT IN THE U.S., U.K., AND ALL COUNTRIES SIGNATORY TO THE BERNE CONVENTIO AND THE PAN-AMERICAN CONVENTION. SEND ADDRESS CHANGES TO VIDEO AGE INTERNATIONAL, 216 EAST 75TH STREET, SUITE 1W, NEW YORK, NY 10021, U.S.A. PURSUANT TO THE U.S. COPYRIGHTS ACT OF 1976, THE RIGHTS OF ALL CONTENT DONE ON ASSIGNMENT FOR ALL VIDEOAGE PUBLICATIONS ARE HELD BY THE PUBLISHER OF VIDEOAGE, WHICH COMMISSIONED THEM Starbucks, cable TV network operators, and cable systems must learn to deal with a changed consumer environment. Page 46 Cover Stories News Sean Cohan’s considerable new challenges ring a Bell Losing exclusive rights to scripts produced with generative AI The art of selling difficult content: Comparing cases 6. World: MIP Africa, a content market for a continent 8. World: X boss Elon Musk is a service of disinformation 10. New trends in the film universe 14. The changing geography of international TV trade shows 18. AFM’s winning chances in Vegas. Mart’s gamble is not a cliché 20. MIP Cancun: some complaints, but appreciated 12. Book Review: History of controversy in the entertainment industry 16. Market Preview: MIPCOM is confirmed as premier show 22. Selling film/TV rights to AI: Litigate, engage, or ignore 24. Financing content: Not an easy task but essential for indies 26. U.S. studios’ soft power shaped European values and ideas 30. How MIPCOM was in 1991. Veteran returns to Cannes to review changes 32. Content buying: Searching for TV’s next Slow Horses 34. The art of selling culture: The independent distributors 36. The art of selling difficult content: The studios’ side 44. Int’l TV execs are travelers not tourists. Plus, calendar of industry events Features
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