28 European countries, this export model has influenced how European broadcasters and producers develop their own formats, with a greater focus on concepts that can be exported to other audiences. In final analysis, the influence of American studios on European television is undeniable, but it is no longer onesided. While the U.S. continues to dominate content exports and production models, Europe, with its cultural markers and protectionist policies (such as the cultural exception and quotas), has adapted and resisted, while also integrating some aspects of this influence to elevate its own standards. Today, streaming platforms and transatlantic co-productions open new perspectives and a more balanced dialogue between the two continents. The challenge for Europe is to continue developing local content that captivates a global audience while preserving its cultural specificities in the face of the massive influence of American studios. *Herve Michel is a former VP of Unifrance, which merged with TV France International in 2016 when he was its president. Michel entered the TV business in 1978 with Hachette, and in 1980 set up a video distribution unit for EMEA for the Walt Disney company. In 1989 he joined prodco Télé-images, and in 1992 he was called up by France Television to build up its international distribution division. (Continued From Page 26) transformed storytelling methods. Traditionally, European series, particularly British ones, were shorter, with more compact seasons (6 to 8 episodes). U.S. studios introduced the effectiveness of long-term narrative construction, with cliffhangers and more developed character arcs, influencing modern European series. U.S. studios also introduced new genres to Europe, such as procedurals (Law & Order, NCIS) and prestige dramas (Breaking Bad, The Sopranos), which led European producers to explore new narrative paths, invest in more ambitious productions, and expand their content offerings. Soft power: U.S. studios continue to play the role they began developing post-WWII by transmitting American values through the content they distribute. They have also imposed themes, narrative styles, and production standards that have influenced and shaped public tastes and expectations worldwide. This influence has significantly impacted local production codes and norms. In turn, European producers, inspired by the economic models practiced by U.S. studios, have professionalized their own efforts to market their creations globally. They have developed catalogs of available programs that they successfully export to other markets, with highly coordinated marketing strategies. The same goes for formats. While the U.S. has been successful in exporting popular concepts adapted in many Herve Michel VIDEOAGE October 2024 Hollywood Studios C M Y CM MY CY CMY K THE NEW WAVE OF TURNING TODAY’S SOCIAL STARS INTO YOUR NEXT FAVORITE SHOW ENTERTAINMENT Representing 800+ digital talent with 1 Billion viewers worldwide. www.viralnation.com Like Nastya Nick Pro Nick & Poli Kwebbelkop Camp McCartys
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