October 2023 6 another language. Cruz, for example speaks English with a Spanish accent and is trying to sound like she is from the Romagna region [where Ferrari was based]. She doesn’t sound good.” Some have advised watching the film dubbed in order not to be distracted by the stunted Italian accents. However, the feature film was praised by the governor of the Abruzzo Region, Marco Marsilio, who presided over a press conference at the Excelsior Hotel in Venice’s Lido to highlight a few sequences of the movie that were shot in the Abruzzo mountains in central Italy. The film is based on the 1991 biography, Enzo Ferrari: The Man and the Machine by Brock Yates. Cast members include Patrick Dempsey, Shailene Woodley, Gabriel Leone, Sarah Gordon, and Jack O’Connell. Musk’s Unregretted Minutes Elon Musk’s latest approach to his X/Twitter metrics for advertisers’ acceptance involves “Unregretted” user minutes. You’ve heard people say: “I spent two hours on TikTok, but I regret those two hours.” What Musk wants is to make sure people don’t regret their time spent on X/Twitter. How to measure something that means different things to different people remains a formula that has yet to be discovered. What is known is that X/Twitter has 450 million users (211 million active users) and attracts 130 million hours of people’s time each day. We also know that people engage on the average for just over three minutes at a time. Now the trick is to figure out how to find out how many, out of these three minutes, are “regretted,” and how to make more minutes “unregretted.” It is called the House of Gucci Syndrome, and it seemingly affects many movies in Hollywood. Named after the 2021 MGM film House of Gucci, directed by Ridley Scott, the syndrome causes any and all Italian characters in movies to speak among themselves in Italy in English with an Italian accent. The syndrome most recently struck the new Michael Mann film, Ferrari, which was produced by the Burbank, California-based STXfilms, and distributed in the U.S. by the New York City-based Neon. STXfilms is also the international distributor. The film, starring Adam Driver, who also starred in House of Gucci, received a standing ovation at its Venice Film Festival premiere on August 31, 2023, but was criticized in Italy because of the somewhat irritating practice of having the Italian characters (played by the aforementioned Driver as Enzo Ferrari, and Penelope Cruz as his wife, Laura) speak among themselves in English with inauthentic Italian accents. Commented actor/producer Luca Barbareschi, “They invented House of Gucci Syndrome Hits Ferrari Film World (Continued on Page 8) SEPTEMBER 2023 JUNIOR PAGE_ 7.284”x 9.055” VIDEO AGE JR. PAGE Genre: Documentary Duration: 1 x 90’ Genre: Docu-Series Duration: 16 x 60’ 4KHD Genre: Docu-Series Duration: 8 x 60’ www.grbmediaranch.com l info@ grbmediaranch.com The Sole of a Champion FROM EXECUTIVE PRODUCERS: LEBRON JAMES & MAVERICK CARTER MIPCOM 2023 STAND R7.A16
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