30 V I D E O A G E October 2022 (Continued from Page 28) The Mother of All TV Marts to MIPCOM with a total of 11 winners who will be recognized for championing diversity and inclusion through representation in television series and entertainment programs. This year, such global awards will also include newhonors, such as the Behind The Scenes Impact Award and the PremioMIP Cancun for various achievements. The MIPCOM Diversify TV Awards are organized by MIPCOM with founding partner Diversify TV, in association with presenting partner A+E Networks and award partners TelefilmCanada and All3Media International. The awards will be given out on October 19. The pre-pandemic “Personality of the Year” award will not be presented at MIPCOM 2022. But the number of sessions in the 2022 program will be similar to the years prior to COVID, and the MIPCOM opening party will be held at the Majestic Hotel on Monday, October 17. So, will this MIPCOM be returning to its old glory? Tarmo Kivikallio, head of Acquisitions &Commissioning for Finland’s Yleisradio, is “not sure if it will be at the level of prepandemic”, but believes that “it will be a good market. Even many U.K. and U.S. companies seem to be returning to Cannes.” Reiner Moritz of Germany’s Poorhouse International expanded: “I am looking forward to a very good market. My clients seem to be returning 100 percent. The in-person meetings have priority and most of the broadcasters I have been speaking to do want to meet again. We already had the impression at MIP that people were relieved to be able to meet again.” Added Beatriz Cea Okan, vice president and head of Sales and Acquisitions for Turkey’s Inter Medya: “We have great plans for this special year as we celebrate Inter Medya’s 30th anniversary. It is [also] very pleasing to hear that there is an interest in Turkish TV content in particular.” Concurred Ivan Sanchez, Sales director, Latin America, for Turkey’s Global Agency: “MIPCOM has always been an important market for the big buyers in LATAM [and] later we will meet many others who are not able to make it all the way to France and prefer to attend the regional markets.” Finally, Mikael Österby, head of Factual at Sweden’s SVT International, is looking forward to attend, and hopes that his expectations are met and thatmany companies from the U.S. will be in Cannes. His main concern is that — due to the widespread use of Zoom meetings in the past couple of years — many companies are slashing travel budgets. He admitted that he can now have regular monthly meetings with his suppliers via Zoom, instead of seeing them three times a year at markets like in the past. “But this doesn’t replace the advantages of inperson interaction, especially at a time when competition for good content is very aggressive”, he said. He went on to explain that Netflix is SVT’s main competitor in the country now, and that the obvious objective of the Swedish pubcaster is reach, not share. The U.K. is his main source of non-scripted fare. SAVE THE DATES January 17-19, 2023 New Place. New A itude. New Opportunities. For The Ever-Changing Business of Content. Visit natpe.com for details REGISTRATION OPENS SEPTEMBER 27
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