Videoage International October 2021

6 World V I D E O A G E October 2021 two-thirds of that via digital platforms, nearly double the coverage from 2012’s London Games. As an aside feature, for Tokyo 2020, in addition to the Opening and Closing Cere- monies, OBS and NHK (Japan’s public broadcaster) offered 8K SHV live coverage of selected sessions of athletics, including badminton, football (soccer), judo, swimming, table tennis, and volleyball. OBS starts preparing for the Games anywhere up to six years out by checking the venues. Three years out there’s the world broadcasters briefing, a year later another world broadcaster meeting, and with a year to go, yet another broadcaster meeting to fine- tune everything. Six months before the Games begin, the International Broadcast Centre (IBC) is established and three months out all technical in- stallations start at each of the venues. One day before the Games start everyone goes through a dress rehearsal, si- mulating a competition day from start to finish. Ultimately, however, the cost of putting on the Olympics and Paralympics resulted in a huge financial loss for Japan of 2.4 trillion yen (about U.S. $22 billion). The full report on the Tokyo Games is on page 20. The Demise of Pay-TV S everal analysts are pre- dicting the slow demise of pay-TV, intended as a premium service. However, the more widely shared belief is that traditional pay-TV won’t completely disappear, but will be reincarnated into what we now call streaming media. And thanks to streaming services, traditional FTA tele- vision stations will be kept alive since, as stated by Kelly Kahl, CBS Entertainment’s president, who spoke at the network’s Television Critics Association’s Summer Press Tour session on September 9, “The network is a huge promotional driver for [our] streaming assets.” A ccording to Greek-born Yiannis Exarchos (pictured below), the CEO of the Madrid, Spain-based Olympic Broadcasting Services (OBS), the permanent host broadcaster organization created by the Lausanne, Switzerland-based International Olympic Committee (IOC), the Tokyo Olympic Games marked “a major milestone,” as it was “the first Olympic Games to be fully produced natively in Ultra High Definition (UHD) High Dynamic Range (HDR).” Some1,049camerasystems (includingmore than210slo-mocameras) captured the images and 3,600 microphones picked up the sound that resulted in 9,500+ hours of content fromOBS for approved broadcasters to use (30 percent more content compared to Rio 2016). Between 3,800 and 4,000 hours of that was actual sports and ceremonies, while the rest was interviews and features. Total figures are not yet in for Tokyo, but the worldwide total TV footage of the 2016 Rio games was a staggering 357,000 hours, with Advanced TV Technology Races At Tokyo Games (Continued on Page 8) SEPTEMBER 2021 JUNIOR PAGE_ 7.284”x 9.055” VIDEO AGE JR. PAGE GRB Studios www. g r b t v . c om l s a l e s @ g r b t v. c om Genre: Crime Duration: 258 X 60’ Genre: Stand-up, Documentary, and Scripted Duration: 500+ hours Genre: Lifestyle Duration: 32 X 30’ Genre: Paranormal Duration: 20 X 60’ T H E D E A D W A L K A M O N G U S EXECUT I VE PRODUCER NICK GROFF NEW S EASON NEW SEASON