6 Since the full name of the event is Asia TV Forum and Market, the forum portion traditionally takes precedence over the market, and this year’s conferences include 24 sessions over a three-day period. Various celebrations for the 25th anniversary of ATF are also taking place. Conferences span the full range of the Media and Entertainment (M&E) business and includes sessions like “The Changing Landscape of China’s M&E Industry” and “Changes in the Korean Content Game.” To underline the importance of the Asian TV market, in August, Netflix announced the launch of the Netflix Fund for Creative Equity in Taiwan, in partnership with the Taiwan Creative Content Agency (TAICCA). Maya Huang, head of Chinese Language Content at Netflix, explained that: “Chinese-language content has been flourishing in recent years, and Netflix is committed to exploring the opportunities within this industry.” According to Homme Tsai, chairman of TAICCA, through this partnership with Netflix, TAICCA “hopes to strengthen its understanding of the global industry and enhance the commercial viability of Taiwanese content on the international stage.” Last year’s edition of ATF showed a disconnect between the executive level of exhibitors and buyers, with the latter (especially top-level Japanese TV acquisition executives) unofficially complaining that they felt uncomfortable speaking with the junior personnel representing distributors at the market, clearly indicating that ATF has to make an effort to attract top executives, even among distribution companies. Pictured above: the Bomanbridge team at ATF 2023 The beginning of December means it’s time for Singapore’s annual Asia TV Forum (ATF), the premier TV market for the Southeastern Asian territories. But this time around, with its opening on December 3 — at its traditional Marina Bay Sands Convention Center — the ATF market starts just 11 days after the conclusion of MIP Cancun in Mexico, causing problems for small distribution companies that rely on only a few sales executives to cover both events. Nonetheless, Sonia Fleck, CEO of Bomanbridge Media, commented that, “ATF in Singapore, Bomanbridge’s home territory, always proves to be an important end of year event with deals closing and a time to set up the stage for our program launches in the first quarter of 2025. There are deeper initiatives we are exploring in Asia for 2025, and ATF is a good time to set those plans in stone.” At 25, ATF Is Still Looking for Its Role in SEA (Continued From Page 4) VIDEOAGE November 2024 World Miami Bound? One Monthly and one Daily will cover both Content Americas and NATPE Global. Unique, valuable, e cient and e ective services from the major league publication. A bounty awaits for you with VideoAge
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