16 May 2022 MIPTV 2022 Review (pictured at left are Bernhard Schwab, Lisa Kramer, Philippe Renouard, and Lauren Marriott at the Paramount Global Content Distribution stand). TelevisaUnivision is switching to a sea-view stand, since its old pre-pandemic location on the Riviera roof will not be open. It’s still uncertain if the lower/ basement area of the Palais will be re-opened. Market organizer RX is moving fast in promoting the fall event. A rebranding is currently in progress and will soon be finalized. Among the main objectives is attracting more streamers and OTT executives, as well as producers. As for the kids’ market, MIPJunior, it will take place on October 15-16 at the JWMarriott hotel. Finally, at the Wrap Press Conference, Lucy Smith released the dates for MIPTV 2023. The Cannes trade show will be held later than usual, on April 17-20, when the weather could be milder, but a date critically close to the L.A. Screenings, which could induce the U.S. studios to reduce their MIP participation. In other news, this time around, MIPTV participants had to carry their stuff in bags they brought from home because there were no market bags being distributed by the market organizers. Plus, the city of Cannes became even more expensive for MIPTV 2022 attendees than it was in October 2021 for MIPCOM... and COVID was for once not a topic of conversation. In terms of figures, the habit of tweaking market attendance numbers is never lost on market organizers. Just before the market started, a MIPTV rep told a Canadian participant that they were expecting 8,000 attendees, when as of mid-March, VideoAge had estimated approximately 3,000 registrants. On Wednesday, during the end-of-themarket official press briefing (the so-called “Wrap Press Conference”) market director Lucy Smith indicated that the number of total participants in Cannes was 5,000 from over 80 countries, including 1,200 buyers. Organizers are already working with distributors on the new layout for the upcoming MIPCOM. It’s been reported that 80 percent of the Riviera exhibition floor has already been booked and that the majority of MIPCOM 2019 exhibitors will be coming back this October. For MIPCOM, many distributors, such as Turkey’s ATV (led by Emre Gorentas, pictured with the ATV team in the right end column), are now looking for larger spaces in order to accommodate enough offices for all their executives’ meetings. Paramount Global Content Distribution (formerly CBS Global) will retain its current space — and its large terrace overlooking the marina — but will have a brand new design (Continued From Page 14) Global Agency’s Gila Kantar was at MIPTV to promote new format Beat Me If You Can
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