6 World V I D E O A G E March/April 2022 for adequate compensation that will promote and protect local journalism. “Several sessions within the NAB Show conference will fo-cus extensively on audience measurement and ratings. Topics include sizing the overall streaming TV audience, with a deep dive into the emerging Free Ad-Supported Streaming Television (FAST) marketplace. In another session, the Media Rating Council will offer insight into its accreditation processes and the recent controversies surrounding Nielsen’s undercounting of both national and local TV audiences during the COVID-19 pandemic.” About the emergency role of broadcasting, Brown ex-plained that “broadcasting is an indelible part of the dissemination of lifesaving information during times of emergency, and that is a role TV broadcasters have continued to embrace as they unite analog and digital technologies. The next-gen TV standard not only has unlocked innovative picture and sound features for consumers, but it also enables broadcasters to incorporate more informative, interactive, and in-depth alerting into their services. “And finally, with respect to the transition to an IP-based next-gen TV model, there will be opportunities to dig in on the subject both on and off the exhibit floor. The Broadcast Engineering and IT Conference will have several sessions devoted to Next-Gen television, and on the floor the ATSC will once again have a presence to showcase the progress on the standard’s rollout.” Brown also spoke about the exhibition floor: “Three pillars — Create, Connect, and Capitalize — reflect how the industry exhibition floor works and make it easier for every attendee to navigate the show and find what is most relevant to them. Create will be featured in the Central Hall and part of the North Hall; Connect will be the focus in the new West Hall; and Capitalize will find its home in the North Hall. The conference content will include a mix of new programming and legacy elements. “Plus, a significant trend that we are putting a bright spotlight on is intelligent content, representing what is essentially a fourth pillar at this year’s show.” In advance of the in-person return of Las Vegas’s NAB Show, to be held April 23-27, 2022, VideoAge asked Chris Brown (pictured at right), executive vice president and managing director of the Washington, D.C.-based NAB Global Connections and Events, about four of the most important issues facing broadcasting today. The topics included: *Unfair competition with unregulated Social Media. *The inaccuracy of ratings. *Whether the NAB has a position about the role of broadcasting during an emergency. Considering that analog technology is more reliable than digital technology and the Internet during emergency situations (nuclear explosions or hackers, for example), are contingency plans being developed. *The pros and cons of TV stations moving from terrestrial frequencies to broadband. Here’s what Brown had to say. “Among the topics NAB president and CEO Curtis LeGeyt will discuss in his State-of-theIndustry address are the Big Tech giants’ role as gatekeepers, their dominating influence over the advertising marketplace, and the need for legislation allowing news outlets to negotiate jointly Discovering the Deeper Side of the NAB Show (Continued on Page 8) (Continued from Page 4) 20 x 5‘ Kids 4-7 Available Q3-2022 Season 2 in development WHERE THE ENTERTAINMENT IS distribution@studio100media.com I www.studio100group.com Watch the trailer! Go back to an era dominated by the juiciest and crunchiest creatures ever to rule the planet! The mighty… © 20222 Cheeky Little Media
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