26 V I D E O A G E March/April 2022 (Continued from Page 24) MIPTV 2022 Views Romanoff. “We will be bringing a line-up of new feature films, TV movies, and documentaries. “Since it is a long way to travel for us, I would have been happier with [MIP being] the four days but since its only three days, I plan to make it a very productive three days,” she said. Regular Cannes attendee Chevonne O’Shaughnessy, cofounder and president of American Cinema International, will be attending MIPTV via Zoom but assures she will be back in Cannes for the 75th edition of the Cannes Film Festival, to be held on May 17-28. Concluded Hud Woodle, executive vice president, International Sales and Operations of GRB Studios: “GRB values our global connections, and we are more than thrilled to see people again in person at MIPTV from around the world. Our meeting calendars are already filling up, and we expect to be closing up sales as well as finding interesting new content for our acquisitions’ mission.” From Hervé Michel (pictured below), vice president of Unifrance, reporting from France: So now begins the journey to MIPTV in April, a very uplifting prospect for French professionals as it would seem to usher in a real rebound for the industry. It appears that, despite the dramatic events we are currently witnessing in Europe, the time has finally come to return to in-person meetings with important collaborators and the important work of future projects that is at the heart of our profession. It is also time to notice, as we walk the corridors of the Palais, the new trends and expectations of a sector in which international competition is particularly fierce. Unifrance, will play host to 45 companies at our umbrella stand, presenting their newest programs in all genres. Our strong presence will demonstrate the energy and diversity of our branch, along with the determination of our professionals to work together to keep adapting and responding to the sector’s challenges, such as supply and access to commissioning editors and buyers. To progress even further, we have to show the world that when it comes to content, the French label is a guarantee of quality. We will do that by reinforcing the support we offer, which will allow our companies to grow their market share and cultural soft powers. That is the goal of the new Unifrance, and our teams are ready, willing, and able to achieve it.
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