6 World VIDEOAGE June 2024 (Continued From Page 4) er generative AI chat tools are made using text, images, music, and videos collected from material that is copyrighted. In states like Tennessee there is now a law that makes people’s voices protected personal rights. Even Disney is reportedly dealing with Microsoft for training AI tools with its library. In the meanwhile, news outlets around the world are also rushing to feature AI reports, eager to show off their knowledge of AI jargon. However, in the rush to go to press, they seem to have forgotten many of their AI basics. We’re coming to the rescue with a short, descriptive glossary. Chatbot: A software application that is designed to simulate human conversation through text or voice commands. ChatGPT: A chatbot developed by OpenAI and launched in 2022. Copilot: A chatbot developed by Microsoft (replacing Cortana). Gemini: A chatbot developed by Google (formerly known as Bard). Generative AI: A type of technology that uses AI to create content, including text, video, and images. A generative AI system is trained using large amounts of data so that it can find patterns for generating new content. GPT: Generative Pre-trained Transformers, OpenAI’s proprietary type of Large Language Model tool. Large Language Model (LLM): An AI model that has been trained on large amounts of text so that it can understand language and generate human-like text. Machine Learning (ML): The field of study that focuses on algorithms able to “learn” by extracting patterns from a large body of data. OpenAI: An American artificial intelligence research organization founded in 2015. In the entertainment biz, Artificial Intelligence (AI) is fast becoming a new, licensable window for audiovisual content. Thus, AI companies and AI start-ups are looking to train their generative AI chats with sounds and images from audiovisual works and press reports that are licensed. This is something that investors are also demanding in order to avoid lawsuits. On May 22, 2024, The Wall Street Journal struck a content-licensing partnership with Open AI worth some $250 million over five years. Earlier, a Los Angeles producer-distributor who did not want to be named licensed his lowbudget film catalog to one AI company for $150,000. “And there are 450 more AI companies in California alone to approach,” he said. AI companies are making the rounds with U.S. studios and producers to discuss potential licensing deals. This is because the language models that powAI Terminology: An Intelligent List The Weight of VideoAge Reaches unusual HEIGHTS Serving the international TV industry in good and in challenging times with print Issues, PDF editions, weekly online features, and daily e-newsletters. www.VideoAge.org www.VideoAgeDaily.com
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