6 (out) all the previous inflation-generating government practices. A few days later, on December 9, the conservative The Wall Street Journal ran “Measuring Milei’s Argentine Progress,” in a laudatory story that pointed out that there were “217 days left,” before Milei loses the special law that granted him sweeping legislative powers to reform the paralyzing bureaucracy. VideoAge reported on Milei’s antics just after his presidential victory in its January 2024 Issue in a front cover story titled “The Weight of The Peso on Argentinian Biz,” where the double entendre referenced the fact that in English, the Spanish word “peso” translates as “weight.” The VideoAge article explained his campaign promise to dollarize Argentina’s economy and explored whether it would help the domestic TV sector. The recent WSJ article, however, reported that he has put his dollarization plan on hold. Ads Are a $1 Trillion Biz According to Group M, a media investment group that is part of advertising behemoth WPP, global advertising spending will reach $1 trillion in 2024. Similarly, another forecast from investment media group Magna (part of Interpublic Group) predicted that global advertising spending would hit the $933 billion mark in 2024. Forecasters will face a quandary in the U.S. in 2025 if the Trump administration imposes tariffs on imports. If companies predict less competition, they could reduce ad spending. On the other hand, if they see an opportunity to grow market share, advertising could increase. Americans of every political persuasion love Argentina’s president, Javier Milei, and not because Argentineans have stashed away a reported U.S. $277 billion in the U.S., or because he might switch the country’s currency to the U.S. dollar, but for his unorthodox way of presenting and solving domestic problems that once seemed unsolvable. On December 2, the liberal The New Yorker ran an extensive feature on the 54-year-old former economics professor turned politician with the headline: “Javier Milei Wages War on Argentina’s Government,” pointing out how he wanted to put afuera Argentina’s President Javier Milei is America’s Man of the Year VIDEOAGE January 2025 World Lise Romanoff: lise@visionfilms.net Andres Santos: asantos@screenbright.com Please Visit Our Website: WWW.VISIONFILMS.NET VISION FILMS LET’S MEET AT NATPE 2025 (BOOTH B13-MIAMI INTERCONTINENTAL)
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