ones. China’s pavilion mostly housed their Singapore representatives. According to Yeow Hui Leng, ATF’s Group Project Director, “Some Chinese executives arrived from China and will go through a quarantine upon returning to China in order to participate at ATF.” The quarantine consists of three days at hotels, and five days at home. As for the number of companies that each pavilion housed, Korea had the largest number with 28 companies in one, and 22 in another (for a total of 50). France came second with 28 companies in its pavilion, followed by Japan with 24. In terms of buyers, many reported that there were “zero from China”, but plenty from Malaysia, Indonesia, Thailand, and India. The official number given was 1,000 total buyers. ATF’s Yeow disputed reports that no Chinese buyers participated in the event. “Perhaps, they didn’t have a chance to meet”, she opined. Indeed, Hong Kong-based Joe Wan, an acquisition executive from Multichannels Asia, visited VideoAge’s stand and also reported that for him the quarantine consisted only of three days at home. (Continued from Page 10) January 2023 ATF Report Back-in-Business ATF Has Gone Green As usual, the Turkish presence was impressive, with 11 exhibition companies under the Turkish pavilion, and eight with individual stands. It didn’t have the largest number of companies (that distinction belonged to Korea, which had their companies using five different pavilions), but it was surely the most active and best promoted. To stress the importance of international content sales to Turkey, Mehmet Burcin Gonenli, the Turkish Ambassador to Singapore, visited all Turkish companies. In the view of MISTCO’s Aysegul Tuzun, “The Istanbul Chamber of Commerce [the pavilion organizers] did a great job. It cost me little [to have a stand in the pavilion] and they did everything, including preparing the posters.” And speaking of pavilions, ATF’s distinction is of being a TV market with the largest number of them. There were a total of 15, from Japan, France, India, Singapore, Taiwan, and Spain, in addition to Turkey and Korea — some with multiple 12 Paramount Global Content Distribution’s Paul Gilbert Kanal D’s Selim Türkmen and Furkan Han Multichannels Asia’s Joe Wan VideoAge WILL GUIDE YOU AT MIPTV
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