Videoage International December 2021

4 World V I D E O A G E December 2021 we will be back in Singapore next year at a real-time market, since digital connections do not replace and are not as effective as in-person networking.” She also added: “The market section and online meetings are very useful, but the seminar section is also a great resource.” Finally, according to Sonia Fleck, CEO of Singapore-based content distribution company, Bomanbridge, “2020/2021 have certainly allowed executives to take more time to listen more attentively to seminars, and the quality and discussion has become more substantial. Previously, physical attendance was often full with meetings, and time was limited.” As for the ATF, Fleck said that “[it] seems to be right on the fringe of a cautiously hopeful period where we see vaccinated tra-vel lanes opening. Asia is going through an incredibly transformative period in media with so much IP development, so whether it is digital or live, a lot of collaboration is underway,” and she concluded that next December 2022 there will “absolutely [be] an in-person ATF.” ATF will be once again vir- tual this year, except for the opening day’s activities, which are scheduled to take place at the Marina Bay Sands on December 1. Attendance at the ATF’s opening day (which will be streamed live on ATF Online Plus) will be by invitation only. There will be a free, on-site COVID-19 testing facility at the Marina Bay Sands, but foreign participants will also have to abide by Singapore’s quarantine requirements. Hairol Salim of RX Sin- gapore (formerly Reed Ex- hibitions) further explained: “Apart from speeches and the opening ceremony, there will be conference sessions lined up during ATF Opening Day Plus at the Marina Bay Sands on December 1 — all of which will be streamed live via ATF Online Plus. The agenda will be released in due course.” Pictured above, a selection of ATF panelists. Chen Xiao from iQiyi; Terence Leong from KKBOX; Angeline Poh from MediaCorp; Barrett Comiskey from Migo; Joanne Tsai from Taiwan+; Kaichen Li from Tencent; Hyejung Hwang from TVING; Lee Tae-Hyun from Waave; and Ashok Namboodiri from Zee Entertainment . ATF: High Conferences Interest, ReducedMart O n November 17, organizers of the Asia TV Forum (ATF), which is set for December 1-3, 2021 in Singapore, sent a list of buyer and seller contacts that we at VideoAge had much earlier requested of them. For an event that is supposed to begin just 13 days later, that’s really cutting things down to the wire, especially considering that it’s immediately preceded by two holidays, Hanukkah and Thanksgiving. Among the buyers, Krishi Dutt, director at India’s VR Films & Studios, expressed the view that both the market and seminar elements will have equal prominence at the ATF. In November 2021 VR Films launched VROTT, its own OTT platform, and the ATF market will be good for finding “international content [to dub] in Hindi and other Indian regional languages.” To Isıl Türksen, Sales director, Asia & Baltics, for Turkey’s Global Agency, “ATF organizers have been very helpful and attentive during the preparation process. Although, hopefully www.bomanbridge.tv info@bomanbridge.tv Schedule a meeting with us at ATF Online+ 20 X 4.5’ / 4 X 30’ In-Development