6 World VIDEOAGE September 2024 First-time market attendees Darrin Holender of Los Angeles’ Multicom, Sophie Ferron of Los Angeles’ GRB Media Ranch, and Edi Mils of Rome’s Treetone did the same. On the other hand, Mary Joe Pascua and Rochella Salvador of the Philippines’ GMA attended for the first time, but with a table. First-timers and nonexhibitors brought the total number of participating sales companies to 145. There were 13 conferences held in the ballroom, located on the first floor. There was also a “Meet an Expert” session held on Tuesday, but it was off limits to the press. In terms of buyers, the organizers registered 430 total acquisition executives (but a few didn’t show up, according to some reports), an 18 percent increase over last year. An official 850 executives took part in the event (up 12 percent from 2023), and it seemed like they all showed up at the crowded opening night party on Monday, June 24, at the hotel’s ground-floor restaurant, as well as at the popular boat party, which took off from a nearby dock on the Danube river on Tuesday. The market closed on Wednesday, June 26, 2024. Pictured above: Mary Joe Pascua and Rochella Salvador of the Philippines’ GMA. Judging from the good number of printed trade publications published for the occasion and distributed at NATPE Budapest, the CEE market could probably be considered a success. It has been pointed out that participating exhibitors don’t invest in promotion for markets that they don’t consider worthwhile. In terms of exhibitors, NATPE Budapest registered 125 companies, of which 24 had suites on the 2nd floor of the InterContinental Hotel, while 101 could be found on the first floor in a large space divided by zones. One was reserved for pavilions (including ones for France, Spain, and Turkey). In addition, there were companies at meeting tables, at viewing stations, and in meeting rooms. A few companies, including Luxembourg’s United Media, which was represented by Eric Muller, attended without exhibiting. Budapest Solidifies NATPE’s CEE Grip The MIP London venues are also conveniently connected by five nearby underground (metro) lines: Circle and District (Embarkment and Temple stations), Piccadilly (Covent Garden), Northern (Charing Cross), and Bakerloo (Charing Cross and Embarkment). For those participants who will not print their badges in advance, the registration area will be on a side street near the Savoy conference area. (Continued from Page 4) MIP London: Logistics and Logic Explained Let your MIPCOM marketing strategy be carried over by the premier league of a trade publication
RkJQdWJsaXNoZXIy MTI4OTA5