4 World VIDEOAGE September 2024 (Continued on Page 6) ing for VideoAge. Both venues are adjacent to each other and located on Savoy Place, facing the River Thames, but they’re not interconnected, meaning that in order to access each venue one must walk outside. The main entrance of the Savoy Hotel proper is on Strand Street, which is parallel to Savoy Place. The Savoy is also interconnected with its conference area. Combined, the two facilities will have plenty of meeting and exhibition rooms, but attendees should be prepared to go up and down many stairs as there are three floors at the Savoy (including a ground floor) and four at the IET venue (including a ground floor), plus a terrace on level five. Attendees should also expect long lines at the limited number of entrances. The IET venue also has two large screening room facilities. One, the Kelvin Theater, seats 451 people, while the other, the Turing Theater, seats 175 people. In total, the IET offers 15 exhibition rooms on three floors, while the Savoy has nine small and medium rooms on two floors. Before agreeing to attend, some London-based distributors said that they’d reconsider their objections to the market if MIP London were to become a replica of what the BBC Showcase used to be, thereby filling in the gap between what they already do at the London Screenings and what MIP London would offer. But before moving on to how to fill in the “gap” let’s continue with the logistics. Across from the very expensive Savoy hotel there are more affordable choices, such as the four-star Strand Palace. Other nearby hotels include The Resident, The Z Hotel, Me London and One Aldwych. However, buyers will most likely stay as close to Leicester Square and Soho as possible because that is where the London Screenings take place. There are Cinemas on Leicester Square, like the Odeon, where All3Media, ITV, and Fremantle screen. BAFTA is on Piccadilly. That’s where Banijay and Paramount screen. And the Ham Yard Hotel is where Studio Canal, Sony, and Lionsgate screen. The Savoy is a 10-to-15 minute walk from Leicester Square. Underground stations in London warn riders to: “Mind the gap.” In the case of MIP London and London-based content distribution companies, the “gap” that they’re looking at is between what the London Screenings (taking place February 24-28, 2025) already offer and what RX, the organizers of MIP London (running February 24-27, 2025), could offer at no additional cost. RX seems charged up by the prospect of having so many content buyers in London (an estimated 700 attended February’s London Screenings, after all) despite weather that is expected to be mostly cold and damp (although there is still the possibility of experiencing days with deep blue skies). RX expects some 1,300 participants at its maiden London market. RX organized a tour of both the conference area of the Savoy Hotel and the Institute of Engineering and Technology (IET) buildMIP London: Logistics and Logic Explained A NEW ERA OF ENTERTAINMENT CONTENT & CO-PRODUCTION It’s all about great content across film, TV, & emerging media GET YOUR PASSES NOW! 25% SAVINGS on your All-Access Pass until October 25 3 DEC | The ATF Leaders Dialogue 4 – 6 DEC | Market & Conference Marina Bay Sands, Singapore s ln the business of building businesse Produced by: Hosted by: Held in: Supported by: ATF24-Fulfilment-VideoAge-Print Ad Ph2-27x36cm.indd 1 8/22/24 5:56 PM
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