4 World V I D E O A G E Aug/Sept. 2022 in Manhattan, will have 250 exhibitors. Both figures are down slightly from 2019. “We are thrilled to be back in person in New York and look forward to delivering an exceptional experience for exhibitors and attendees,” said Chris Brown, NAB executive vice president and managing director, Global Connections and Events. “The success of NAB Show in Las Vegas reinforced the power of live events and the desire for a return to in-person trade shows. NAB Show New York is an important touch point for the industry to re-engage with the technology and thought leaders who are revolutionizing the art of storytelling and moving the business forward,” Brown concluded. ATF Officially In Person It took three full years for the Asia TV Forum (ATF) to return to an in-person market. During the first two years of the pandemic, organizers RX Global (formerly RX Singapore, and before that Reed Exhibitions) managed to stitch the market together with virtual events, and even as recently as May, its website was hinting at yet another virtual event to come. Then, a few months later, in July, it changed course with the official announcement that the 2022 market was, once again, going to be held in person, December 7-9, a week later than it’s traditionally held. In an interview that Sonia Fleck, CEO of Singapore-based Bomanbridge, gave to Video-Age in November 2021, she predicted that there would “absolutely [be] an in-person ATF” in December 2022. Last year’s ATF managed to have an in-person component, although it was limited to the opening day’s activities, which took place at the Marina Bay Sands on December 1. Attendance was by invitation only. There was a free, on-site COVID-19 testing facility there, and foreign participants had to abide by Singapore’s quarantine requirements. Some 200 in-person participants attended, primarily from Singapore, who basically listened to speeches that day. One of the most interesting conferences of the six so far announced for NAB Show New York, October 17-20, 2022, is “TV 2025: Monetizing the Future,” scheduled on October 19. This is how the organizers describe it: “C-Suite broadcasters, financial analysts and investors gather to explore the profit potential of emerging opportunities; the impact of NextGen TV, streamlining of traditional workflows, cybersecurity, tackling the recruitment crisis and how to capitalize on opportunities in digital, the cloud and evolving revenue streams.” NAB ShowNew York is the sister event that follows theWashington, D.C.-based National Association of Broadcasters’ Las Vegas show in April, which, at its first in-person post-pandemic event, attracted 52,468 participants, of which 11,542 were international attendees, a 50 percent reduction from the 2019 Las Vegas event. NAB Show New York will also return in person for the first time since 2019, and is expected to attract an estimated 10,000 participants for the conference, which will begin on October 17 at the Jacob K. Javits Convention Center. The exhibition, held October 19-20, also at the Javits Convention Center NAB Show to Reconnect in New York City
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