16 VIDEOAGE April 2024 Miami Marts Report Content America’s organizers have announced that the dates for next year’s event are January 21-23, 2025. NATPE Global’s organizers have announced their new dates as February 3-7, 2025. A free, light buffet breakfast was included for all registered NATPE delegates. In terms of participants, in addition to content buyers and sellers, VideoAge met a vast array of executives, ranging from media consultants to on-air personalities pitching their own shows to channels and syndicators to international channel distributors (like Condista, which distributes Italy’s RAI, and IMD, which distributes Mediaset Italia) to producers, screenwriters, and TV channels (like France’s TV5 Monde) looking to expand their international distribution. NATPE Global had 83 exhibiting companies and 1,500 participants, of which 700 were buyers. Meanwhile Content Americas featured 146 exhibitors, including Disney Latin America, and 2,000 official participants, of which 1,000 were buyers. In terms of conferences, NATPE featured 21, including 94 speakers, while Content offered 27 conferences and 54 speakers. As for the markets’ festivities, NATPE started with an opening party, while Content ended with a closing party. NATPE hosted the WAWA luncheon, while Content featured the Rose d’Or Latinos Awards, as well as a Rose d’Or reception. The event was so well attended that, for safety reasons, the doors of the large hall in the Hilton where it was staged were closed due to overflow exactly three minutes before the 6:30 p.m. starting time, leaving a large number of Content Americas’ participants to watch the Rose d’Or proceedings from the monitors set up outside the room by the reception hall area. The Turkish Gala was another oversubscribed Content Americas-related event. It was held at The Temple House in Miami Beach on January 22, and was organized by Miami-based Universal Cinergia Dubbing to celebrate the success of Turkish content on TV across Latin America and around the world. Content Americas was an undisputed success. It was bigger than last year in terms of exhibitors, number of buyers, and total participation. MIP Cancun’s Maria PérezBelliere found the market “very busy,” and VideoAge was even able to publish a Daily, its first since 2020 at a Miami TV market. As mentioned above, one consequence of such success was that the Hilton hotel’s four elevators were slow to come during peak hours (mornings and evenings) to the point that it was quicker to use the stairs — even when walking all the way down from the top floor. (Continued From Page 14) The meeting tables area at NATPE Global The meeting tables area at Content Americas The Turkish Drama Gala organized by Universal Cinergia Dubbing during Content Americas NATPE Global panels featured a large number of top TV executives
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