April 2023 $7.8 billion in Q4 2022 — up from $7.71 billion in Q4 in 2021. Disney+ is Parrot’s number two ranked service with 161.8 million WW subscribers. The platform generated $5.3 billion, up from 4.68 billion in Q1 2022. The figures for Hulu (which is 67 percent owned by Disney and 33 percent owned by Comcast) are similar to those of Disney +, except for the number of subscribers, which are reported to be 48 million. The figures for Disney+ and Hulu are the only ones that the Parrot report lists for Q1 (January-March 2023). However the report is still confusing since it says “Quarter 1 (JanMar 2023)” in the headline, and “Q2 2022” just below. In the other parts of the report, it mentions “Quarter 4” in the headlines, and “Q1 2022” just below. HBO Max comes third with 96.1 WW subscribers and revenue of $2.45 billion for Q4 2022, up from $2.38 in Q3 2022 (no Q4 in 2021 figures were reported). Figures for Discovery+ were the same as HBO Max. Peacock came next with 20 million WW subscribers, and revenue of $2.1 billion, up from $506 million in Q3 2022 (no Q4 in 2021 figures were given). Paramount+ followed with 56 million WW subscribers, but revenue of $1.39 billion, up from $1 billion in Q4 2021. For Prime Video and Apple TV+ no financials were given. Independently, VideoAge found 200 million WW subscribers for Prime Video, and 25 million WW subs for Apple TV+. In 2022, revenue for Prime Video was reported to be $19.21 billion. In comparison, in 2022, Disney+ generated $940 million more ($20.15 billion) with 35.8 million fewer subscribers. Disney+ reportedly lost 2.4 million WW subs between 2002 and Q1 2023. Missing from the Parrot report is the churn rate for each service, which could help to understand the true WW market size for the key U.S. streaming services, which are now 838 million TVHH, with many subscribing to multiple services. If subscription costs would increase, growth for the platforms could be coming either from cannibalization (i.e., churn) or advertising. The Los Angeles-based TV measurement company Parrot Analytics has issued a quarterly report card for Q4 of 2022 for the nine major U.S. SVoD platforms. This 21-page report is filled with charts, graphics, and observations that begin with an abstruse “Content Taxonomy System” description, as well as a multicolored chart to illustrate the “Share of Global Demand for Original Programing.” It also includes information on “Corporate Demand Share” and “On-Platform Demand Share.” Jenny Wall, who was recently appointed chief marketing officer for VideoAmp, a Los Angeles-based data measurement company for datadriven advertising ecosystems, and Parrot’s direct competitor, said that she understands marketers’ frustrations with complex measurement products, and that their attitude is: “I don’t understand it, so I’m not going to do it.” Starting with Netflix, which Parrot ranks number one in terms of total worldwide (WW) subscribers with 230.7 million, the platform generated Key U.S. SVoD Platforms in Parrot-Style Figures World (Continued from Page 4) 6 COME SEE US AT THE RIVIERA R7.N10! WWW.GLASSHOUSEDISTRIBUTION.COM VideoAge Ad.indd 1 3/31/23 2:26 PM
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