VideoAge International October 2018

MAIN OFFICES 216 EAST 75TH STREET NEW YORK, NY 10021 TEL: (212) 288-3933 E-MAIL: admin@videoageinternational.com WWW.VIDEOAGE.ORG WWW.VIDEOAGELATINO.COM WWW.VIDEOAGE.IT P.O. BOX 25282 LOS ANGELES, CA 90025 VIALE ABRUZZI 30 20123 MILAN, ITALY YUKARI MEDIA YMI BLDG. 3-3-4, UCHIHIRANOMACHI CHUO-KU, OSAKA JAPAN TEL: (816) 4790-2222 EDITOR-IN-CHIEF DOM SERAFINI EDITORIAL TEAM ISME BENNIE (CANADA) ENZO CHIARULLO (ITALY) LUIS POLANCO CARLOS GUROVICH LEAH HOCHBAUM ROSNER SUSAN HORNIK (L.A.) AKIKO KOBAYACHI (JAPAN) OMAR MÉNDEZ YURI SERAFINI DAVID SHORT (AFRICA) MARIA ZUPPELLO (BRAZIL) PUBLISHER MONICA GORGHETTO BUSINESS OFFICE LEN FINKEL LEGAL OFFICE ROBERT ACKERMANN, STEVE SCHIFFMAN WEB MANAGER BRUNO MARRACINO DESIGN / LAYOUT CARMINE RASPAOLO PREPRESS CLAUDIO MATTIONI VIDEO AGE INTERNATIONAL (ISSN 0278-5013 USPS 601-230) IS PUBLISHED SEVEN TIMES A YEAR: JANUARY, MARCH/APRIL, MAY, JUNE, JULY, OCTOBER AND NOVEMBER/DECEMBER. PLUS DAILIES BY TV TRADE MEDIA, INC. © TV TRADE MEDIA INC. 2018. THE ENTIRE CONTENTS OF VIDEO AGE INTERNATIONAL ARE PROTECTED BY COPYRIGHT IN THE U.S., U.K., AND ALL COUNTRIES SIGNATORY TO THE BERNE CONVENTIO AND THE PAN-AMERICAN CONVENTION. SEND ADDRESS CHANGES TO VIDEO AGE INTERNATIONAL, 216 EAST 75TH STREET, SUITE PW, NEW YORK, NY 10021, U.S.A. PURSUANT TO THE U.S. COPYRIGHTS ACT OF 1976, THE RIGHTS OF ALL CONTENT DONE ON ASSIGNMENT FOR ALL VIDEOAGE PUBLICATIONS ARE HELD BY THE PUBLISHER OF VIDEOAGE, WHICH COMMISSIONED THEM Commercials can no longer just bring money to linear television, they also have to be clever and memorable enough to bring TV outlets repeated viewership. Page 54 6. World: Switzerland, Scandinavia, U.S. 12. Book Review: Robin Williams biography 14. L.A. Screenings Update: The past U.S. new TV season bazaar with a preview of things to come 48. International TV Distribution Hall of Fame: Rosario Ponzio 52. Events, dates, venues. Plus, a look at U.S. regulators who want airline seats even smaller Features Cover Stories The mess and maze with MENA, CEE, CIS, Balkans, and Baltics Wall Street’s growth over TV’s profits mentality is creating a double standard The ups and downs of the stock prices of U.S. entertainment companies 22. Trade show analysis: NATPE Budapest 26. Fall Market: MIPCOM’s success underscores the challenges faced by its sister event 32. Canadian Media: Changing landscape to create future added value, present uncertainties 34. Italian Television: TV changes are in the air, but TV on the air is still hugely popular 38. Kids’ Television: The role of publishing in the TV animation business 40. Kids’ Television Part II: Views from the top on the role of publishing in the TV animation biz News

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