VideoAge International October 2018

10 World October 2018 V I D E O A G E (Continued from Page 6) The SVoD market share is: Netflix (46 percent), Viaplay (22 percent), HBO Nordic (14 percent), C More (six percent), and all others (12 percent). TVoD and EST lag behind SVoD in terms of revenue and projected growth. There is a mix of international, local, and regional players within the TVoDand EST sectors.Most pay- TV platforms offer some kind of PPV/TVoD service. Global players such as iTunes and Google have a local presence. VoD rights in the region are complicated due to a mix of na- tional, regional, and global VoD services. SVoD rights are often held by a pan-Scandinavian li- censor and not split by country, while TVoD and EST rights are usually sold to local, national di- stributors. Deals dividing rights by nation for free-TV and TVoD/EST often aren’t financially worthwhile. There is a combination of pan- Scandinavian and national di- stributors working throughout the region. Pan-Scandinavian distributors purchase all rights for allNordic countries andeither distribute in each nation through local offices or sub-license to national distributors. These companies sub-license theatrical, DVD, and free-TV rights in each individual country to national distributors and license pay-TV rights for all of Scandinavia to multinational pay-TV players. Pay-TV deals are mostly struck with Viasat andCMore, themain regional buyers. Netflix andHBO Nordic buy Scandinavian rights for their SVoD platforms and are emerging as competitors at the pay-TV window. While most deals in the re- gion are all-rights deals for all countries, it is also common to close just a pay-TV deal for all of Scandinavia when an all- rights deal is not possible. For independent films, the theatrical and pay-TV sectors generate the majority of a title’s revenue. The local free-TV markets are relatively strong in their respective countries, but the majority of programming is local or via output deals with regional distributors (who have output deals withmajor U.S. studios and large independent companies). Famous Quote “Howmany actors does it take to screw in a light bulb? One. He holds onto the light bulb and the world revolves around him” Danny De Vito to The New York Times , September 2, 2018 . I n Scandinavia, film and TV rights are typically sold on a regional basis through one all-rights deal even though the region is comprised of Denmark, Finland, Norway, Sweden, and Iceland, and each nation has its own culture and language. In preparation for its American Film Market (see story on page 6), the Los Angeles-based Independent Film & Television Alliance (IFTA) released an analysis of VoD sales opportunities in the region. For many independent content distributors, the vast majority of revenue is recouped from theatrical releases. If a film is not exhibited theatrically, revenues are limited to pay-TV and SVoD sectors. SVoD services account for the majority of VoD revenue, with Scandinavia leading the SVoD market in Europe. This is due to locals often utilizing multiple services, along with subscription fees that tend to be higher in the region than other European nations. An Analysis of Various VoD Content Sales in Scandinavia from IFTA