Video Age International October 2016

16 October 2016 V I D E O A G E MIPCOM Preview & Analysis aware that the market is suffering because of its proximity to the L.A. Screenings, held a few weeks later. Another alternative would be to bring to MIP-TV advertisers from Lions and thus turn the market into a pre-L.A. Screenings event, becauseadvertisers would attract TV outlets, which bring in content sellers. Naturally, the conference portion of the market would have to bemade into Television Critics Association-type seminars where trends for the new season are explored. With this analysis in place, VideoAge approached various entertainment companies in the U.S., Canada, Latin America and Asia. For L.A.-based media consultant Russ Kagan, Cannes still offers MIPCOM more room to grow. Similarly, a former Reed Midem executive reported that even though the situation with Brexit could change the equation, the Cannes venue generates good revenue from the E.U.’s subsidies; income that would be lost were it to move outside Europe. In addition, this source added, “the market can grow in space in Cannes by renting out restaurants along the beach. Plus, over the years MIPCOM went through ups and downs and it doesn’t have a steady growth pattern. And, even thoughLas Vegas couldbemore attractive toAmericans (fromnorth to south) and Asians, Reed Midem would not be able to extract hotel room revenues as much as in Cannes, since in Las Vegas, market organizers have leverage with the hotels only for events with 50,000 or more participants.” For his part, Multicom’s Irv Holender is not concerned with the growth of MIPCOM as much as the increased costs. “This year, for the same space as last year, we’re paying much more,” he complained. Similarly, 9 Story’s Natalie Osborne doesn’t “necessarily view MIPCOM’s size as a detraction; and instead [I] see it as one of our primary, centralized opportunities to connect with clients and partners. Having MipJunior also helps accommodate the kids’ niche specifically and gives us the opportunity to screen our programs with a majority of the buyers.” For Sonar’s David Ellender, MIPCOM’s size “is reflective of the global television market, whichseems tobegrowingevery year,” and for Breakthrough’s Craig McGillivray it is even desirable: “MIPCOM’s standing as the largest TV market in the world is beneficial to us because it creates opportunities for us to both have access to buyers and be accessible to sellers. “As MIPCOM grows, so does access to content and sales channels. Reed Midem is doing an excellent job of managing the data of the registrants and exhibitors so it is easy to filter through content, and find contact information where necessary,” McGillivray said. Then he concluded: “Although it is large, their searchable databases ensure it is not overwhelming.” For Starz Worldwide Distribution’s Gene George, “[MIPCOM] gives us an opportunity to see a significant number of buyers in a short time period. We wish that we had more time with our partners there, but do not feel that the market is too big,” he said. AndforGianninaAntola,head of sales at TM International, “A bigger market can only mean better opportunities. I don’t really feel it is becoming too big.” (Continued from Page 14) VideoAge ’s International TV Distribution H Fam Fascinating Stories Honoring Executives Who Built An Industry Volume 1 By Dom Serafini Coming Out in October 2016 In Print and e-Book At Venice Film Fest police in motorboats secured the waters