Video Age International November-December 2015

6 December 2015 V I D E O A G E and MIPCOM are adding some hardware elements like 3D-TV (in the past), 4K and even drones for TV coverage. This November 11-12 marks the second year NAB is running the show at the usual Javits Convention Center in New York City, and the results are mixed. On the market side, all of the 318 exhibitors are still hardware-related companies. On the conference components, there is some progress with speakers coming from the content side of companies such as Viacom, HBO, CBS, ABC, WWE and Hearst Television. A major coup is for CCW to have Sony Pictures Television chairman, SteveMosko(pictured below) as a keynote speaker on the event’s opening day. However, most of the market’s 64 sessions are still devoted to hardware-related topics and those that deal with content are mostly unfocused, perhaps with the exception of the analysis of viewing habits and advertising. Another major change, in an effort to give more of a content spin, is that next year the market will be billed as the NAB Show New York, hoping for better international recognition thanks to the NAB brand and increased representation by content companies. In 2012, the NAB Show in Las Vegas even hired a former Reed Midem executive to launch a content exhibition. But the experiment was short lived despite moderate success with both seminars and exhibitors. Next year, the Las Vegas NAB Show will start nine days after Reed Midem’s MIP-TV closes, thus no longer in conflict with the content market in Cannes. There are now better hopes for content companies’ participation at the NAB ShowNew York. At this CCW, Mosko will be questioned by TV pundit Bill Carter and will discuss Sony’s Over-The-Top service, Crackle. This year, SPT’s OTT service made its first Upfront presentation in New York City; later on its original series, such as The Art of More , were shown during the L.A. Screenings. N AB’s CCW becomes NAB Show New York in 2016. Known as Content and Communications World since its inception in 2010 by market organizer JD Events, the TV trade show struggled to actually become a content market, and remained a purely hardware show. CCW was created as an addition to SATCON, the satellite expo that started in 2002 by the same organization. Since The Licensing Show left for Las Vegas in 2009, CCW+SATCON is now the only remaining TV market in New York City. Enter the powerful and rich Washington, D.C.-based National Association of Broadcasters, which for years had been trying to develop a “content” market to complement its popular NAB hardware show in Las Vegas. The NAB Show had lost its content component since the demise of the U.S. domestic syndication market. So, in 2013 the NAB acquired CCW+SATCOMwith the intention of turning CCW into a truly content market. The NAB strategy was in conjunction with a similar move by the competing IBC show in Europe, which created a “Content Everywhere” component to its September hardware exhibition. This is while content markets such as MIP-TV SPT’sMosko To Give NAB’s CCWa “Content” Spin, But Market Remains Hardware-Centric World (Continued from Page 4) WORKS DESCRIPTIVE VIDEO WORKS www.descriptivevideoworks.com 1 866 818 3897 AN INTERNATIONAL DIGITAL MEDIA COMPANY We are proud to have described over 11,000 shows and 800 films Opening the entertainment experience to the blind and partially sighted through Audio Description