Videoage International November 2019

6 had a national reach of two percent or greater. Now, that has dwindled to about a dozen companies. “I don’t knowwhat’s on the horizon,” he added, “but I predict there will be M&A.” On the advertising front, panelists explained how the nascent move toward impres- sions-based advertising would result in a five to 10 percent in- crease in ad revenue. But NAB Show New York, now in its fifth year under the NAB banner (it was taken over in 2015), was not just talk (although it did offer 134 sessions), but also an exhibition that allowed 300 exhibitors to show off their hardware and services. The next NAB ShowNew York is scheduled for October 21-22, 2020 at the Jacob Javits Center. Abruzzo’s Film Board at AFM The promotional campaign launched by Italy’s Abruzzo region to bring its audiovisual talents back to the region has begun, with Hollywood as its main target. The campaign explains that “the Abruzzo region has so much talent in Hollywood because the region has every- thing that Hollywood wants.” This refers to both the large number of actors, directors, and screenwriters in Hollywood who originated in Abruzzo, as well as the varied locations that the Abruzzo region offers to filmmakers. Hollywood was also the location of the nascent Abruzzo Film Commission’s new en- deavor — the creation of the Abruzzo Film Commission Advisory Board, which was introduced to international filmmakers with a presentation and cocktail party at the Viceroy Hotel Santa Monica during the AFM. The objective of the board, which now includes top film and talents who came from Abruzzo to Hollywood long ago to live and work, is to leverage their talents and influence to promote the region as a location destination for American and Canadian productions. The two-day NAB Show New York opened on a rainy October 16 at the Jacob K. Javits Convention Center in New York City. Ironically, it began with a talk about the weather in an opening session that featured NAB president and CEO Gordon Smith and ABC News’ chief meteorologist Ginger Zee. The conference and exhibition is organized annually by the Washington, D.C.-based National Association of Broadcasters, a lobbying arm of local U.S. radio and TV stations. Another panel at NAB focused on the dwindling market for local TV stations. “There are fewer companies left to buy,” said Nexstar Media’s chairman and CEO Perry Sook. Nexstar recently purchased Tribune Media Group for $7.2 billion, which included 200 local TV stations. During the panel, Sook said that the available pool of stations is shrinking: In 2001, there were 36 companies in local TV that Singing Praises of NAB Show NY In The Rain November 2019 World (Continued from Page 4) Recognized standard of quality in AudioDescription With more than 20,000 television shows, feature films and LIVE shows completed, you can rely on us to deliver your project on budget and on time. Our technical expertise guarantees a top quality product, a commitment we’ve made to our clients for more than 14 years. Request a Quote info@descriptivevideoworks.com descriptivevideoworks.com Descriptive VideoWorks is committed to providing access to all forms of visual media