Videoage International November 2017
4 World European Digital Single Market and the usual villain (Netflix). On Monday, the starting day, All3media hosted a luncheon for celebrity chef Gordon Ramsay, while A+E sponsored the Women in Global Entertainment Luncheon. In the evening, FOX Networks Group gave a party for new series Deep State , and the opening MIPCOM reception took place at the Martinez Hotel. Continuing with the culinary vein, Banijay hosted a luncheon for its The Restaurant series on Tuesday, and A+E threw a party on the beach for its Michael Jackson Show, at the same time as Banijay’s late night party for Juda and Inter Medya’s 25th Anniversary bash. On Wednesday, MIPCOM featured one of the most important conferences of the event, “European Digital Single Market.” The day’s activities had its highlight with the Personality of the Year Gala, this year awarded to Discovery’s president and CEO, David M. Zaslav. In terms of overall participation, the market registered 1,967 exhibitors, and, as far as new content was concerned, it is estimated that over 500 brand-new TV series were available for sale, leaving little or no money on the yearly budgets for acquisitions to be secured at the other 10 film-TV markets scheduled for October and November. A noticeable trend this year is that participants arrived earlier – some as early as Friday – but also left earlier, some as early as Wednesday, October 18, the market’s third day, which means that, in effect, the entire event is but a two-day market for them. However, the fact that they arrived earlier was indicative of pre-market business activities, so one would assume that deals did indeed get made. In addition, the registration bag, which wasn’t sponsored this year, was not nearly as practical as last year’s Japan- sponsored MIPCOM bag, which was great for carrying things around. Plus, the market didn’t have a “Country of Honor” this year, something that had become the norm in recent years. Finally, the market seems to be running out of space, with some distribution companies housed at the buyers’ club (e.g., FilmRise) in the Palais, and others next to the registration area by the port (e.g., IMG). T he prediction of a whirlwind of activities has already come true on October 15, the day before MIPCOMopened its doors, with a Rainbow party celebrating the launch of its new preschool series 44 Cats, and the TV Azteca 25th Anniversary Gala. Plus, and for the second year in a row, Sony Pictures Entertainment showcased its latest drama series during the MIPCOM Pre-Opening World Premiere Screening. Honored with that primo spot was Counterpart , an espionage series about a mysterious world hidden beneath the surface of our everyday existence. The screening, that took place in the Palais, was open to all participants and was followed by a panel discussion with the cast and producer of the show, and followed by a cocktail reception in the lobby area. And this was just on Sunday. At this MIPCOM, participants were prepared to deal with the whole enchilada: Consolidation, Peak TV, Disruption, the A Busy MIPCOM 2017 With Peak TV, Peak License Sales and Challenges Galore Produced by: Held in conjunction with: An event of: Held in: Supported by: Logistics partner: November 2017
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