Video Age International November 2016

6 World November 2016 V I D E O A G E “There is recognition from all cornersthatintoday’sadvertising everywhere ecosystem our digitally empowered screens are delivering tremendous value without any of the other digital concerns of viewability, fraud or ad blocking,” Frey said. Brand executives on this year’s speaking roster include: John Costello (keynote speaker), president, global marketing & innovation, Dunkin’ Brands; Kimberly Gnatt, global group director, digital platforms & innovation, Coca-Cola Company; Fernando Arriola, vp marketing, ConAgra Foods; Ed Gold, advertising director, State Farm; Sarah Beddoe, vp national marketing, Sonic Drive-In; Lou Paskalis, svp, enterprise media executive, Bank of America and M’louWalker, CEO, Zicam Agency leaders include: Irwin Gotlieb, global chairman, GroupM; Doug Ray, CEO, Carat; Kasha Cacy, CEO, UM; Jason Kodish, global chief data scientist, DigitasLBi; Alan Schulman, national brand creative & content, Deloitte Digital; Erica Schmidt, managing director North America, Cadreon; Helen Giles, group director, integratedmedia investments, Campbell Ewald and Rich Greenfield, managing director, media/technology, BTIG Research. GreekTVBids BringMore TVBurdens L ast month’s auctions for four TV licenses netted the Greek government a total of 246 million euro. The license bids ranged from 43.6 million euro to 75.9 million euro. Each license is for a period of 10 years and went, in order, to Giannis Alafouzos’s Dot Com (Skai-TV) for 43.6 million euro; new entries Yiannis Kalogritsas, for 52.6million euro and Alter Ego (ownedbyVagelisMarinakis, who also owns Olympiakos football team), for 73.9 million euro; and Antenna TV SA for 75.9 million euro. Established TV network Mega was excluded from the auction because of its heavy debt. As per a government announcement, the rest of the losing bidders — channels Star, Alpha, Mega, Makedonia TV and Epsilon — should close down in 90 days. Another issue to be taken under consideration is that now the struggling Greek television industry will have an added burden of 246 million euro with a predictably disastrous impact. A line-up of brand and agency leaders are ready to share their insights at the Digital Place Based Advertising Association (DPAA) 2016 Video Everywhere Summit. The annual event will be held October 27 at the Roosevelt Hotel in New York City. The Summit will bring together more than 700 delegates representing brands, agencies, digital place-based networks, ad tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising for a full day of leadership talks, case studies, networking events and experiential exhibits. The Video Everywhere Summit is the largest day-long event dedicated to multi- screen engagement, video neutral planning, mobile/location data and the role of digital place-based plus digital out-of-home in today’s fast evolvingmedia ecosystem. Barry Frey, DPAA’s president and CEO, will lead the event and conduct one-on-one interviews with select speakers. Agencies, Brand Leaders at DPAA’s Video Everywhere Summit in New York City (Continued from Page 4)