Video Age International November 2016

largest market for LATAM television, after NATPE Miami and the L.A. Screenings. To celebrate LATAM participation at MIPCOM, the Mexican Pavilion organized “La Fiesta del Tequila,” and on the conference side, Argentina’s INCAA organized a standing-room only presentation of “New Drama Content From Latin America.” On the sales side, Somos’ COO Jose Espinal said that at MIPCOM “our special strength was in the Spanish speaking territories, but we also did business dealings with Eastern Europe, France, Italy, Middle East and Asian territories. We had close to 20 [scheduled] daily meetings.” Hugo Treviño, Logistics and Events for Televisa, reported that MIPCOM, “was a very busy week for all our sales team fromLatin America, Europe, Africa, Asia, and MENA.” Esperanza Garay, senior vice president of Sales Latin America at Telemundo Internacional, said that at MIPCOM she meets “five to seven clients a day from Latin America we focused on Mexico, Argentina, Colombia, Chile, Brazil, Bolivia, Panama, Uruguay and Peru.” And Jesús Iriépar, International Sales for Europe and the Middle East at Caracol, at MIPCOM met “with mostly clients from the Middle East and Europe. More or less 12-15 daily, but the meetings were a mix.” OnTuesday, theLATAMcontingentwas stopped in its tracks by the unexpected resignation of Televisa Internacional’s top executive Fernando Perez-Gavilan while he was still conducting meetings in Cannes. As for the market’s figures, some 14,000 participants attended MipJunior and MIPCOM. As recently as three years ago, 13,000 participants Lim, for whom this was his first market in Cannes, IMDA’s goal is to “make Singapore the media hub of the whole Asian and beyond for film TV and digital.” In Cannes, IMDA was housed at the Singapore umbrella stand and was also promoting the two- year old SingaporeMedia Festival 2016, Southeast Asia’s main international media festival, of which ATF is a part. Recently, Singapore began an economic integration project among 10 countries of Southeast Asia; better known as AEC for Asian Economic Community, which will establish a single market second to China and third to India. Thenumber of LatinAmericanbuyers attending MIPCOM increases every year, and the South Cone sent the largest contingent. New entries were represented by Central America and digital platforms, while pan-regionals maintained a steady level. It is estimated that over 100 LATAM buying companies were circulating in the Palais. In addition to direct buyers, there was a large number of Latin American distributors who attend MIPCOM to buy LATAM rights in order to replenish their distribution pipes. On average, sellers met with 30 to 50 total buyers (representing some 25 buying companies) while buyers tend to have between 10 and 15 meetings a day over the course of three and a half days. The U.S. studios are LATAM buyers’ priority, whether or not they have deals with them. Second on their list are LATAM companies, followed by non-LATAM sellers, especially for formats. Azteca’s Margarita Black reported that 20 percent of her agenda was devoted to LATAM companies. For 8 Star Entertainment’s Cida Goncalves, her focus was LATAM sellers. From Uruguay’s Canal 10, Cecilia Presto was “meeting with U.S. studios, always.” However, LATAM sellers based in Miami would prefer meeting buyers who are based in Florida (like, for example, the pan-regionals) in their offices, and save their schedule at MIPCOM for non-LATAM buyers instead. Similarly, buyers do not meet with sellers from the same countries while in Cannes. VideoAge estimates that there were over 200 sellers from LATAM, which made MIPCOM the best venue to promote Reed Midem’s MIP Cancun market this month. In fact, MIPCOM has now become the third were considered a record number. The number of exhibitors also grew: this year out of 2,000-plus exhibiting companies, more than 30 were new, and all occupied 24,100 sqm of exhibition space (last year, it was 23,705 sqm), which extended from the old port (exhibiting on anchored boats) to the opposite side at the end of the gardens. VideoAge estimated that of the 2,000-plus MIPCOM’s exhibition companies, 508 (or 25.4 percent) came from the Americas (140 from Canada, 153 from the U.S. and 215 from LATAM) and they occupied an estimated 60 percent of the exhibition space. During the four day-market, participants were invited to some 55 conferences for a total of 40 hours. These were in addition to breakfast and luncheon meetings and screenings. The heaviest day was Tuesday, with 20 scheduled conferences, while on Monday there were “only” 18. By Wednesday, they tapered off to 13, and on Thursday only a handful remained. 12 November 2016 MIPCOM 2016 Review Entertainment One’s John Morayniss with Kiefer Sutherland, star of Designated Survivor Disney Media Networks’ Mark Endemano, Ben Pyne, Keli Lee, Fernando Barbosa Kanal D’s screening car on the Croisette Zodiak held a party on Tuesday in the Banijay tent for drama series Versailles : Caroline Torrance, Anna Brewster, Tim Mutimer, Tygh Runyan CBSSI’s Armando Nuñez and Barry Chamberlain (Continued from Page 10)