Video Age International May 2016
May 2016 V I D E O A G E 40 primetime TV staples. In Mexico, two Turkish telenovelas have been on air successfully for the past year, said Comarex’s Marcel Vinay Hill. He mentioned that the telenovela is a global phenomenon, not simply a Turkish or Latin American one. “It’s a genre well received all over the world. There are also Korean soaps in Latin America, along with Portuguese and Brazilian ones.” María Estrella of Caracol said that Turkish companies “have a niche in Latin America, but at the same time, Caracol has an innovative presence.” Long-standing Latin American companies have the advantage of name recognition. Despite the aforementioned “license war,” both Latin American and Turkish companies insist on a sense of camaraderie. According to Calinos’ Emre Gorentas, they relate on several levels, “from the similarities of our faces to the importance of culture and family connections, as well as the production and dubbing quality. With good dubbing, Turkish actors really look like they’re speaking Spanish, something that can’t be done with Korean series.” Posters, billboards and illuminated panels were everywhere around Cannes (to the tune of up to $15,000 each), so VideoAge called upon a panel of 14 people –– from seven countries and made up of journalists and independent public relations agents –– to vote for the best billboard. Those with the most votes were The Story of God with Morgan Freeman (located at the entrance of the Carlton Hotel) and Ash vs Evil Dead in the main hallway of the Palais. Wednesday’s Medal of Honor gala dinner at the Carlton Hotel celebrated a pioneer (Comarex’s Marcel Vinay Hill), two veterans (Disney’s Ben Pyne and Studio Canal’s Rola Bauer) and two powerful newcomers (Zee TV’s Amit Goenka and Punit Goenka, but the latter couldn’t attend the ceremony). Overall, it was the usual “Mip- ish” market and even though some executives left early, many companies, such as Content, stayeduntilThursday,April7,the last day of the four-day market, utilizing the later part of the day as internal sales meetings. And, looking to the future, the market organizers announced that the Country of Honor for MIPCOM 2016 is going to be Japan. MIP-TV Review TV stars posing for VideoAge : Jason Priestley and Cindy Sampson, stars of eOne’s Private Eyes Press conference at the Mondo TV’s stand MIPTV®MIPFormats®MIPDoc®are registered trademarksofReedMIDEM -all rights reserved.Création THE WORLD’S ENTERTAINMENT CONTENT MARKET MIPCOM.COM 17-20 OCTOBER 2016 // CANNES FRANCE (Continued from Page 38) aaaMay_Issue1_2016_R10.indd 40 5/5/16 2:15 PM
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