4 World March/April 2017 V I D E O A G E Print Alive, Well With Millennials Contrary to some opinions, print media is alive with almost 170 million Americans. In fact, a recent Nielsen Scarborough study found that more than 169 million adults in the U.S. read a newspaper every month — whether in print or digital form. In total, newspapers reach 69 percent of the U.S. population in a given month. According to the study, 81 percent of monthly newspaper readers engage with the print product, with 51 percent reading print exclusively. The remaining 49 percent read a newspaper on at least one digital platform, with 30 percent reading both digital and print. Compared to previous decades, youngerreadersnowaccountfora greater percentage of newspaper readers. Notably, millennials ages 21-34 make up 25 percent of the U.S. population and, now, represent 24 percent of the total monthly newspaper readership. Newspaper readers are educatedandaffluent, and, today, their ages are more reflective of the general population than they have been in the past. For example, 13 percent of the U.S. population is 70 or older, and this age group now accounts for 15 percent of the total monthly newspaper audience. Readers, whether in print or digital, are still more likely than non-readers to be college graduates and have annual household incomes over $100,000. Over the past decade, misconceptions about print media have resulted in a loss of confidence from agencies, marketers,andevenresearchers. But based on the recent Nielsen Scarborough survey, it’s clear that newspapers remain a thriving and viable medium, and they continue to engage a larger portion of younger, affluent readers. International TV executives who plan to travel within the U.S. should be aware that Chuck Schumer, a U.S. Senator from New York, called the U.S. airlines’ new restrictions, “one of the most restrictive policies on airline passengers we have seen in a long time.” And, as CBS News explained, “They compete to give you less.” Due to deregulations, U.S. airlines are exempt from any control, and are abusing their privileges like never before. In effect, they’re creating five classes of passengers, reminiscent of the transatlantic ships in the early 1900s. For example: United Airlines offers “basic economy” fares, which will not notify passengers of their assigned seat until the day of departure. These passengers will be among the last to board, and will not be allowed to use overhead bins (their small carry-on items will have to fit under the seat in front of them). Delta Air Lines offers “basic,” “non-basic” and “premium select” for main cabin fares. Only this last option will have up to 38 inches (96 cm) of pitch (the distance between the back of a backrest and the back of the seat in front of a passenger), blankets and pillows; the seat will have a power port and passengers will have priority check-in and boarding. American Airlines offers basic and premium economy classes, too. U.S. Air Travel Deteriorated By Greed (Continued on Page 6) THE DEADLY SIDE OF FAME. WWW.BREAKTHROUGHENTERTAINMENT.COM For meetings please reach out to: katie@breakthroughentertainment.com New for MIPTV 2017 Factual 6 x 60 Minutes Canadian Pavillion: BOOTH #P-1 A.0 All New! 2017
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