Videoage International March 2019
10 March 2019 Turkish TV at MIP in Cannes with individual stands. To get a sense of what these companies — which tend to dominate the international TV content scene these days — will be featuring at MIP-TV and their renewed strategy for the market, we asked them a series of questions: Aysegul Tuzun, vice president of Sales and Marketing at MISTCO, reported that the company plans to launch three new drama series at MIP- TV: The Circle , a 150 x 45-minute crime series; Beloved , a 150 x 45-minute romance series; and One for All , a 150 x 45-minute series that’s based on a true story. “Most of our partners in the Balkans and CIS territories are attending MIP-TV,” she said, noting that those territories will be her main focus at the global market. During the four-day MIP-TV event, the busiest days for MISTCO are the first and second days, which are usually characterized by lots of meetings, partner drop-ins, and walk-ins,” Tuzun concluded. At MIP-TV, Müge Akar, ATV’s Content Sales deputy manager, will be highlighting season two of drama series Lifeline ; season four of drama series Grand Family , which recently aired its 283rd episode; and other dramas including Foster Mother, Don’t Leave Me, Love and Hate, and Orphan Flowers. In terms of market emphasis, Akar reported that she and her colleagues on the international sales team — Emre Görentas and Emir Düzel — plan to “focus on Southern Europe, the Balkans, and CIS,” and that most meetings will take place in the “first three days of the market,” which she drama series and two reality formats. As for the market’s focus, Okan believes that, “the European market has become very important for Turkish content, and MIP-TV is a good opportunity [to meet European buyers].” At Calinos, deputy general manager Ismail Dursunov, will be busy selling the company’s brand new series, Revival, a drama about a successful business man who wakes up after spending 10 years in a coma, during which time the lives of his family, friends and business associates have greatly changed. The Calinos team plans to focus on Europe and the Balkans, especially during the market’s first two days. To offset the fact that MIP-TV is expecting fewer LATAM buyers, Calinos will reduce the number of sales executives going to Cannes this April. Ivan Sanchez, Sales director, LATAM, for Global Agency, will be focusing on two on-going series, drama Sisters and dramedy Daydreamer , as well as on 99- episode drama series Intersection, revolving around the love triangle between two very different men and the woman they both love. WithSanchez, 19other executiveswill travel to Cannes from Istanbul, including sales, marketing and acquisition teams. Their main focus will be on CEE and CIS territories, with day two of the market expected to be their busiest day. expects to be very busy. Kerim Emrah Turna, executive director of Kanal D International, also expects the first three days to be the busiest. Turna is focusing on global outreach since his company is introducing two new offerings at the April market: Lost Scent and Ruthless City, both currently in production. Özlem Özsümbül, International Sales director for new entrant Madd TV, will be showing eight series at her MIP-TV stand. Her focus will mainly be Europe and the Far East, with the busiest period to be the first two days of the market. Can Okan, CEO and founder of Inter Medya, expects to have back-to-back meetings the first three days of the market in order to showcase four (Continued from Cover) “The European market has become very important for Turkish content, and MIP-TV is a good opportunity [to meet European buyers].” — Can Okan ATV’s Müge Akar Global Agency’s Ivan Sanchez Madd TV’s Özlem Özsümbül MISTCO’s Aysegul Tuzun Inter Medya’s Can Okan A scene from Calinos’ new series Revival Kanal D’s Kerim Emrah Turna
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