VideoAge International June/July 2018

6 World June/July 2018 V I D E O A G E After its recent co-produc- tions, including Heidi, Bienve- nida (with Argentina’s Alianzas Producciones), Mondo TV has continued to pursue partner- ship opportunities for its new shows. Invention Story is a co- production between China’s Henan York Animation and Mondo TV, and YooHoo to the Rescue is one between South Korea’s Aurora World Corpora- tion and Mondo TV Suisse. Mondo TV is also embracing new platforms. For example, YooHoo to the Rescue will appear as a Netflix Original Series for most territories in 2019. Part of Mondo TV’s roll-out strategy for its properties inclu- des developing a lasting licen- sing program. “For animated children’s entertainment an essential aim of a successful li- censing program is to have toy distributors opening the mar- ket and placing products on the shelf,” Venturi remarked. YooHoo to the Rescue is actually based on a plush toy line from Aurora World. Meanwhile, Mondo TV is assuming such strong licensing potential for Invention Story that it has alre- ady committed to five seasons with Henan York. “We don’t aim for ‘good enough,’” concluded Venturi. “We aim for better and best across all facets of a show’s development and branding.” Famous Quotes “Web TV stations don’t need transmitters and licenses. Radio and TV like they’re known to- day will disappear in a 10-year period. Internet technology will change everything: the way content is received and it is consumed.” From TV Via Internet by Dom Serafini, February 1999. Published by Lupetti Editori “How long will broadcast remain an over-the-air TV Biz?” From The Ten Commandments for the TV of the Future by Dom Serafini, August 2002. Published by RAI R ome, Italy-based Mondo TV has had a busy year pushing two of its forthcoming series, Invention Story and YooHoo to the Rescue (pictured), as well as the third season of its Sissi the Young Empress . Committed to delivering innovative animated programming, the European company has been developing production, distribution, and licensing opportunities for its animated content. Mondo TV’s Alessandro Venturi, international sales manager, commented, “These three productions highlight another part of our strategy: a growing emphasis ondiversifying our approach to production.” The Co-Production Future For Mondo TV: Italian-Swiss Company Expands Its World (Continued from Page 4)