Video Age International June 2017

MAIN OFFICES 216 EAST 75TH STREET NEW YORK, NY 10021 TEL: (212) 288-3933 E-MAIL: admin@videoageinternational.com WWW.VIDEOAGE.ORG WWW.VIDEOAGELATINO.COM WWW.VIDEOAGE.IT P.O. BOX 25282 LOS ANGELES, CA 90025 VIALE ABRUZZI 30 20123 MILAN, ITALY YUKARI MEDIA YMI BLDG. 3-3-4, UCHIHIRANOMACHI CHUO-KU, OSAKA JAPAN TEL: (816) 4790-2222 EDITOR DOM SERAFINI EDITORIAL TEAM SHERIF AWAD (MIDDLE EAST) ISME BENNIE (CANADA) ENZO CHIARULLO (ITALY) LUCY COHEN BLATTER LUIS POLANCO CARLOS GUROVICH LEAH HOCHBAUM ROSNER SUSAN HORNIK (L.A.) AKIKO KOBAYACHI (JAPAN) DAVID SHORT (AFRICA) MARIA ZUPPELLO (BRAZIL) PUBLISHER MONICA GORGHETTO BUSINESS OFFICE LEN FINKEL LEGAL OFFICE ROBERT ACKERMANN, STEVE SCHIFFMAN WEBMANAGER BRUNO MARRACINO DESIGN/LAYOUT CARMINE RASPAOLO PREPRESS CLAUDIO MATTIONI VIDEO AGE INTERNATIONAL (ISSN 0278-5013 USPS 601-230) IS PUBLISHEDSEVEN TIMES A YEAR: JANUARY, MARCH/APRIL, MAY, JUNE, JULY, OCTOBER AND NOVEMBER/DECEMBER. PLUS DAILIES BY TV TRADE MEDIA, INC. © TV TRADE MEDIA INC. 2017. THE ENTIRE CONTENTS OF VIDEO AGE INTERNATIONAL ARE PROTECTED BY COPYRIGHT IN THE U.S., U.K., AND ALL COUNTRIES SIGNATORY TO THE BERNE CONVENTIO AND THE PAN-AMERICAN CONVENTION. SEND ADDRESS CHANGES TO VIDEO AGE INTERNATIONAL, 216 EAST 75TH STREET, SUITE PW, NEW YORK, NY 10021, U.S.A. PURSUANT TO THE U.S. COPYRIGHTS ACT OF 1976, THE RIGHTS OF ALL CONTENT DONE ON ASSIGNMENT FOR ALL VIDEOAGE PUBLICATIONS ARE HELD BY THE PUBLISHER OF VIDEOAGE, WHICH COMMISSIONED THEM We all know the importance and impact of TV commercials on consumers, society and the economy. Then, why doesn’t the media critique them as it does movies, TV shows and even restaurants? Page 26 4. World: The Jornadas: Argentina’s cable TV market’s new dates; TRT’s second annual screenings in Cesne, Turkey; Australia’s FTA 8. Book Review: A complex, fascinating FrancoItalian spat for media control, poorly rendered 10. Int’l TV Distribution Hall of Fame. Bill Peck: A serious executive who inadvertently brought fun to TV sales 24. Calendar of events and travel news: Diamonds Vs. stars: Hotels have choices to charge more Features Cover Stories NATPE Budapest to emulate success of Miami Bolloré, Berlusconi’s feud of Napoleonic proportions Explaining the arcane case of copyrights’ secondary retrans fees. U.S. retransmission royalties for programs aired on broadcast TV 18. L.A. Screenings review: Fewer buyers, but more new TV series 20. U.S. critics agree to disagree about the future of television News

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