Videoage International January 2021

10 World January 2021 V I D E O A G E advertisers are demanding a single, deduplicated view of their audiences across all plat- forms and mediums.” However, Nielsen is not the only service to offer advanced measurement of video across all platforms. Indeed, the Reston, Virginia-based ComScore in- troduced competitive service Campaign Ratings two years ago. Experts are concerned that the two competing services will fragment the video data sector and cause confusion by possibly presenting different rating out- comes. Three Film- TV “Bests” T hree media companies made it onto last month’s list of the 250 “Best Ma- naged Companies of 2020” pub- lished by the Wall Street Jour- nal. However, in order to read about one, one first had to wade through 104 other companies before arriving at Walt Disney, which was ranked 101. It shared that spot with four other companies. Further down the list, at 232, was FactSet Research, which is technically a data compa- ny, but listed as a media/en- tertainment group. It shared its position with three other companies. Finally, Comcast ranked at 240 (sharing the spot with three other companies). The WSJ examined 886 pub- licly traded U.S. companies in order to compile the list. Famous Quotes “It’s time to end the bogus bookcase [Zoom] backdrops.” Joe Queenan, The Wall Street Journal , December 5, 2020 “The home library has not yet replaced yesterday’s kitchen in a Zoom world.” VideoAge , October 2020 B y 2024 the New York City-based Nielsen will replace its current TV rating system. The new system, called Nielsen One, will take streaming viewers into account, in addition to traditional TV audiences. Nielsen plans to introduce the new measurement system in late 2022 with a full adoption in the fall 2024 TV season. The plan needs the cooperation of set-top box operators and smart TV brands. It also needs to change its test sample to track viewership across Internet-connected TV screens. Meanwhile, Nielsen will soon shift from averaging viewers for all commercials within a TV show to measuring each individual spot. In a statement, Nielsen wrote that its “data shows that between March and August 2020, U.S. adults spent 12.2 trillion minutes with digital, 11.1 trillion minutes with linear TV and 2.8 trillion minutes streaming — and these numbers continue to exponentially grow. As audiences move seamlessly between linear, streaming and digital, Nielsen To Reinvent Television (Continued from Page 8) It’s a Virtual NATPE Miami, and VideoAge will be on every Buyer’s Virtual Door