Videoage International January 2018

NATPE To Shine 30 However, according to some press reports, NATPE Miami will continue to be held after the Martin Luther King Jr. national holiday (which is always on a Monday) for the next three years at least, which might actually be a good thing since it falls during a period that is less expensive for The problem is that the Epiphany, a religious holiday that is observed inmany part of theworld, especially in Latin America, falls on January 6. This means that many TV executives will return from their holidays on Monday, January 8, with just four days to finalize things before Miami. As usual, the market side will be divided into five areas: The four towers (Tresor, Sorrento, Chateau and Versailles), the market floor (booths), meeting tables, meeting spaces (rooms), and poolside cabanas. In total, the five areas can accommodate more than 260 exhibitors. All the conferences will be set up at the adjacent Eden Roc Hotel, as they were at last year’s edition. In terms of exhibitors, there will be just 19 companies from Latin America—aminority as compared to Europe’s 50 and the U.S.’s 84. The nature of NATPE Miami is important to determine because LATAM, on average, represents eight to 25 percent of many international companies’ shares of their global business. Therefore, until the nature of the market changes, exhibitors will continue to allocate a similar portion of expenditures and marketing emphasis to NATPE (with the exception of Turkish companies, where LATAM tops their revenue shares, reaching up to 35 percent). Furthermore, with more non- LATAM content and services sales, NATPE Miami has the potential to dominatethewintermarket season. However, one consideration to take into account is that NATPE Miami is coming on the heels of three regional TV markets, which could take the wind out of “sales” at NATPE in terms of the numbers of sellers and buyers in attendance. For example, of the 180 companies exhibiting at DISCOP Africa, 34 will be at NATPE, as will 73 of the 173 exhibiting at MIP Cancun. Plus, of the 400 exhibitors at the ATF (out of 750 participating sales companies), 75 will also be exhibiting at NATPE Miami. As of press time (December 15, 2017), the official counts are 185 exhibitors and 540 buyers, of which 72 percent are from outside the Latin zone. January 2018 V I D E O A G E (Continued from Cover) The tower How to be informed The market floor hotel accommodations. Othercomplaintsconcernedtheremovalofchairs and tables in the main lobby of the Fontainebleau, a measure prompted in order to discourage badge- less people from using the area as a meeting place.