Video Age International January 2016

I N T E R N A T I O N A L www.V i deoAge.org THE BUSINESS JOURNAL OF FILM, BROADCASTING, BROADBAND, PRODUCTION, DISTRIBUTION January 2016 - VOL. 36 NO. 1 - $9.75 T o the Hollywood studios, markets such as NATPE offer an opportunity to explore how content can maintain value on multiple platforms. As a top-level studio executive explained: “The studios will always produce good content, the question is how we can preserve its value across platforms in an increasingly converging media environment.” In practical terms, this “value preservation” can be achieved by studios requiring buyers to accept “elasticity in pricing related to windowing,” meaning that current windows have to be shortened and in certain cases license fees increased so that previous windows are not penalized. For example, by shortening the transactional VoD window and pressuring the subsequent premium window to increase its cost to consumers, both windows wouldn’t lose their strategic advantages and the studios U.S. Studios’ Windowing Preserves Content Value (Continued on Page 20) My2¢: Print’s retention wins over online. Are ads on the same level? CP closes for two years. L.A. Screenings move to InterContinental Sección en Español: 4K, Producción en Miami, ¿La muerte de TV cable? Canada á-la-carte: A challenge for “big and small” TV channels Page 34 Page 22 Page 13 Page 4 P eter Leda of Argentina’s distributor Ledafilms still speaks German, even though he left his native Hamburg as a newborn, five years after Hitler took power. The Ledas settled in Buenos Aires, where “Pedro” joined an ad agency in 1956. That was his springboard for a career that is still going strong. Pedro Leda Joins the Int’l TV Distribution Hall of Fame Roster (Continued on Page 24) (Continued on Page 8) F or Europeans, Canadians and Latin Americans, NATPE Miami is “all right:” It is at the right time of year, in the right climate, and easily reachable. The member-directed and non-profit organization also attracts the right mix of attendees and facilitates direct meetings. All these factorsmake it important for Canadians, said Jay Switzer, a long-time NATPE attendee and former NATPE board member. Once a market that exclusively served North and South America, NATPE Revamped NATPE, Global Reach Points To Brisk TV Sales