Videoage International December 2019

18 Event Planner & Travel News December 2019 V I D E O A G E Reserving Hotel Rooms Against Dynamic Pricing Don’t be fooled. We can beat the high cost of an April Fools’ Day card (by acquiring it earlier… or later and saving it), but not the high cost of an airline ticket or a hotel room. Airlines and hotels are better than us at it, and we usually take our best shot and make the buy. Both have a finite number of spots, and both have competitors, but of the two, hotels are considered a notch below airlines when it comes to greediness. Hotel rates fluctuate a lot — not hourly like with airlines — but daily, and they can swing as much as 50 percent. It’s called Dynamic Pricing and it uses an algorithm that predicts demand and forecasts when clients would make a buy at a higher price. When facing high hotel costs, the best solution, experts say, is not to buy immediately, but to wait a day or so. Hotels use the Average Daily Rate x occupancy metric to determine their prices to fill rooms along the relative supply and demand curve of each given night/season. ASIA TV FORUM December 4-6 Singapore, Rep. of Singapore Tel: (65) 6780-4697 Fax: (65) 6588-3798 www.asiatvforum.com VideoAge bonus distribution NATPE MIAMI January 21-23 , 2020 Miami, U.S. Tel: (310) 453-4440 www.natpe.com VideoAge bonus distribution SUNDANCE FILM FESTIVAL January 23-February 2 Park City, U.S. Tel: (310) 360-1981 Fax: (310) 360-1969 www.sundance.org BERLINALE February 20-March 1 Berlin, Germany Tel: (49 30) 259200 Fax: (49 30) 25920-299 www.berlinale.de SPORTEL MIAMI March 3-6 Miami, U.S. Tel: (377) 9330 2032 Fax: (377) 9330 2033 www.sportelmiami.com MIP-TV March 30-April 2 Cannes, France Tel: (212) 370-7470 Fax: (212) 370-7471 www.miptv.com VideoAge bonus distribution NAB SHOW April 18-22 Las Vegas, U.S. Tel: (301) 682-7962 Fax: (202) 517-1617 www.nabshow.com www.VideoAgeDaily.com At all major TV trade shows, content buyers read the printed version of VideoAge Daily. Around the world film and TV executives read the online edition of VideoAge Daily. No matter where, when or how, your buyers will see your ad.